Insight
Understand the audience before deciding what the brand should say.
01 / ABOUT
Hi, I’m Thao — someone who enjoys observing how people think, feel and respond to content.
Content Marketing & Social Media Executive, based in Ho Chi Minh City. My focus is content strategy, creative planning, organic growth and data-informed optimization.
NGUYEN THI THANH THAO · HO CHI MINH CITY
BACKGROUND
Good content is not just beautiful. It makes people feel understood.
I hold a Bachelor’s degree in Digital Marketing from FPT University, Ho Chi Minh City. Through work and projects in healthcare, FMCG and startups, I found that my strength lies in connecting insight, strategy and storytelling to create content that feels relevant to the audience and useful to the brand.
I am developing my career in Content Marketing & Social Media, with a focus on content strategy, creative planning, organic growth and data-informed optimization.
HOW I SEE CONTENT
Five things every piece
has to earn.
Strategy
Give every piece of content a clear purpose, role and way to measure progress.
Creativity
Use ideas and visuals to make the message memorable — not to replace the message itself.
Story
Tell the brand’s story in a way that feels human and consistent.
Value
Prioritize useful, honest and responsible information.
MY JOURNEY
Discover, explore,
build, grow.
Foundation
Built a foundation in Digital Marketing, content and branding.
Experiment
Experimented with social media, creative content and visual storytelling.
Apply
Applied what I learned through hands-on projects and marketing campaigns.
Focus
Developed a stronger focus on content strategy, social media and organic growth.
HOW I WORK
Four moves, repeated.
Understand the field
Understand the context, audience, market and behavioural signals.
Set the direction
Set the objective, content direction, funnel and core message.
Make the work
Develop content and visuals, then coordinate production for each channel.
Improve the next round
Review performance and feedback, then improve the next round of content.
PERSONALITY
The way I
show up.
A thoughtful observer and active listener.
Logical, flexible and creative in how I approach problems.
Focused on clarity, discipline and measurable progress.
Open to feedback and always willing to improve the next version.
FUN FACTS
My best ideas often arrive at nightAlways saving visual referencesInsight over chasing every trendCafé hunting, films, games and social trends
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