Make it
CanvaCapCutPhotoshop (basic)
02 / SKILLS & TOOLS
I research, plan, execute and optimize content.
Not only writing captions. Every skill below is one I have used on a live project — JOBEE, Vietnipa, Ben Dua Nuoc or BIOHA.
CORE SKILLS
Three groups that
cover the whole loop.
Content & Strategy
Turning a brief into a direction with a purpose, a funnel and a way to measure it.
Content strategy & planningContent funnel developmentConversion contentCustomer insight research
Social Media
Running multichannel content and growing an audience organically.
Facebook & TikTok contentSocial media managementCommunity engagementContent performance optimization
Performance & Operations
Keeping delivery on schedule and letting data decide the next round.
Performance tracking & reportingCampaign coordinationContent production coordinationCross-functional collaboration
SOFTWARE TOOLS
What sits open on
my second screen.
Measure it
Meta Business SuiteSemrush (basic)Google Workspace
Ship it
TrelloLark
Speed it up
ChatGPTClaudeGeminiManus
Used for research, insight synthesis and early content frameworks — every output is reviewed and edited before use.
SOFT SKILLS
How the work gets
done with other people.
Teamwork
Collaborate clearly, respect each role and take shared responsibility for the outcome.
Communication
Listen carefully, present ideas clearly and keep feedback focused.
Presentation
Turn data and ideas into structured stories that are easy to follow.
Adaptability
Adjust quickly when objectives, data or working conditions change.
EDUCATION & CERTIFICATIONS
Where the
fundamentals came from.
- Bachelor of Digital MarketingFPT University, Ho Chi Minh City
- Social Media Marketing SpecializationNorthwestern University · Coursera
- The Strategy of Content MarketingUniversity of California, Davis · Coursera
- Search Engine Optimization (SEO) SpecializationUniversity of California, Davis · Coursera
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