A sustainability-led plan for a nipa palm beverage.
This is an academic project, not full-time employment with the company. It was completed as coursework: developing a business plan and brand direction for a nipa palm beverage, addressing revenue, cost and brand-awareness challenges through a sustainability-led strategy.
As part of the project team, I contributed to market research, customer insight, content strategy and the marketing plan.
THE CENTRAL IDEA
“Mineral Refreshment — Renewed Energy.”
The message came out of an insight about natural products and energy support, then set the direction for content across TikTok, Facebook and offline activity.
What I worked on
- Reviewed the brand situation, market, customer behaviour and SWOT factors.
- Defined an insight around natural products and energy support, then developed the message “Mineral Refreshment — Renewed Energy.”
- Built a multichannel content direction for TikTok, Facebook and offline activities.
- Proposed a Sales Plan, Marketing Mix (4Ps), sampling, influencer activity, minigames and remarketing across the customer journey.
- Suggested a booth-led operating model to improve direct reach while keeping operating costs under control.
Why it worked
Recommendations were built from market research, survey findings and the customer journey rather than creative ideas alone.
Proof available
Business Plan, SWOT, customer segmentation, content strategy, Sales Plan, Marketing Mix (4Ps), IMC plan and financial forecast.
Academic deliverables are available on request. Figures in this project are proposals and forecasts, not achieved commercial results.