Making a gifting moment feel joined up.
An integrated Tet campaign for Vietnipa gift products, combining online and offline activities to build awareness, support the consideration journey and contribute to sales during the seasonal peak.
As Content Executive, I supported content planning, managed the posting timeline, coordinated with the design team and monitored content performance throughout the campaign.
What I worked on
- Built a content plan for each stage of the Tet campaign.
- Managed the content timeline and coordinated visuals, key messages and Facebook content with the design team.
- Tracked performance in Meta Business Suite and suggested content optimizations based on the data.
- Connected online communication with offline activity and the seasonal gifting context.
Why it worked
The campaign was timely, grounded in a clear gifting insight and consistent across content, visuals and key messages.
Proof available
Content plan, key visuals, social posts, offline activity photos, Meta Business Suite screenshots, and product and sales evidence.
Proof assets are available on request — they are not published here.