Selected work

Content Marketing · Social Media · Creative Planning

Ideas thatunderstandpeople — andmove brands.

Four selected projects, each shaped by a different audience, channel and business problem.

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A team in discussion around an office table
A Vietnamese Tết scene with red lanterns and yellow flowers

Listen closely.
Build clearly.
Make it useful.

People, place and context come before the content format.

Team workshop representing JOBEE's collaborative planning process

(2024)

01

AI Career Platform · Team Leader

JOBEE

Brand direction and multichannel content for an AI career platform finding its first clear voice.

Strategy, process & results ↗

Vietnamese Tết lanterns and flowers representing the Vietnipa seasonal campaign

(2024–25)

02

Integrated Tết Campaign · Content Executive

Vietnipa

A seasonal idea translated across planning, visuals, community touchpoints and sales support.

Campaign system & results ↗

A boat moving through nipa palms in the Mekong Delta

(2025)

03

Business & Brand Strategy · Academic Project

Ben Dua Nuoc

A sustainability-led business plan grounded in local material, customer research and the 4Ps.

Research & go-to-market ↗

A skincare consultation representing BIOHA's expert-led content approach

(2026)

04

Dermatology Strategy · Content Marketing Executive

BIOHA

An Awareness–Trust–Conversion content system that made expertise clearer and more human.

Funnel, content & results ↗

Insight.Story.Growth.

Open a project for the full brief, thinking, execution and measured outcome.

(Let’s work together)

Have a storyworth makingmeaningful?

I’m open to opportunities in Content Marketing, Social Media, Content Creation and Marketing Executive roles.

Email me ↗ LinkedIn ↗ 0359 932 341