Content Marketing · Social Media · Creative Planning
I turn audience insight into content that connects.
Hi, I’m Thao — a Content Marketing & Social Media Executive building content from real audience insight, emotion and the small details that make people feel understood.
Marketing principle — know the customer · start with why · tell a story worth sharing.
SELECTED STORIES / 03
Three worlds
worth entering.
Campaign thinking, culture-led storytelling and healthcare content — each case opens into its own working system.
01 / ABOUT
More than
writing content.
Good content is not only beautiful. It makes people feel understood, while serving a clear brand purpose.
I hold a Bachelor’s degree in Digital Marketing from FPT University, Ho Chi Minh City. Through projects in healthcare, FMCG and startups, I developed a practice built on insight, strategy, storytelling and data-informed optimization.
02 / SELECTED PROJECTS
Pull the curtain
to enter each story.
Every stage uses a different text veil drawn from the work itself. Move your cursor or touch the curtain to reveal the project beneath.
01 / 2024
AI Career Platform · Team Leader
JOBEE
A multichannel content and brand direction for an AI platform helping candidates and recruiters connect more effectively.
7K+ LinkedIn impressions 123 accounts in month one
Enter case study ↗MOVE TO PART THE TEXT VEIL
02 / 2024–2025
Integrated Tet Campaign · Content Executive
Vietnipa
A seasonal online–offline campaign connecting gift-giving insight, consistent content and sales support.
+303.8% engagement 544 products sold
Enter case study ↗MOVE TO PART THE TEXT VEIL
03 / 2026
Dermatology Content Strategy · Content Marketing Executive
BIOHA
An Awareness–Trust–Conversion system that made medical expertise clearer, more human and more useful.
91.6K organic views 124+ organic leads
Enter case study ↗MOVE TO PART THE TEXT VEIL
ACADEMIC PROJECT / 2025
Ben Dua Nuoc
A sustainability-led business plan and multichannel brand strategy for a nipa palm beverage. The project is included in the portfolio as academic work, not employment.
03 / SELECTED RESULTS
Numbers I can stand behind.
FIGURES ARE DRAWN FROM THE JOBEE, VIETNIPA AND BIOHA PROJECTS.
04 / SELECTED WORK
A selection of work
and practice pieces.
Social posts, Reels covers, content plans, campaign visuals, presentations and graphic design across healthcare, beauty, skincare, FMCG and lifestyle. Each item carries a clear role label.
ACE Smile Dental Clinic
Social content and Reels in the dental category — turning clinical procedures into posts a nervous patient can actually read.
ROLE · CONTENT
Dr. Thanh AVA
Educational content and social visuals in healthcare, built to explain rather than sell and to keep medical claims responsible.
ROLE · CONTENT / CONCEPT
Beauty, skincare & lifestyle
Visual concept and graphic-design practice pieces exploring layout, colour and typographic rhythm outside client constraints.
ROLE · DESIGN
05 / HOW I WORK
Research is the start.
Iteration is the habit.
Understand
Identify the audience insight, behaviour and brand problem behind the brief.
Plan
Build content direction, funnel and a practical execution plan.
Create
Develop content and coordinate visuals for the right channel and format.
Optimize
Track results, gather feedback and improve the next round.
06 / SKILLS & TOOLS
Research, plan, execute,
optimize.
Not only writing captions — the full loop from insight research through to performance reporting.
Skills
Content StrategySocial Media PlanningCreative WritingInsight ResearchCampaign PlanningPerformance Tracking
Tools
CanvaCapCutPhotoshopMeta Business SuiteSemrushTrelloLarkGoogle WorkspaceChatGPT
07 / OPPORTUNITIES
Where I can help.
Content Strategy
Build insight-led content strategies aligned with brand and business objectives.
Social Media
Manage multichannel content, organic growth and community engagement.
Creative Planning
Develop creative campaign ideas with clear communication goals.
Content Production
Write content, develop scripts and coordinate multiformat production.
Analytics & Optimization
Track KPIs, interpret performance and improve content effectiveness.
08 / CONTACT
Let’s create
something meaningful.
I’m open to opportunities in Content Marketing, Social Media, Content Creation and Marketing Executive roles — especially work that brings together audience insight, creativity and measurable performance.